About Cherry Gold

Welcome to the legacy of Rajendra Kumar Chopra, a visionary and a pioneer in the world of jewelry. In the year 1970, fueled by determination and courage, Rajendra Kumar Chopra transformed honesty into his profession, marking the inception of a journey characterized by unwavering success. His indomitable spirit laid the cornerstone of Chopra Brothers, a venerable establishment in Kushalgarh city that resonates today as "Ganesh Seth Ki Dukan," situated prominently at the main bus stand of the city.

This institution emerged with core values deeply rooted in hard work, purity, and transparency. Over the years, Chopra Brothers has become synonymous with reliability and honesty, building a reputation that resonates with a growing and loyal customer base. The testament to this success is evident in the establishment of another illustrious branch, Cherry Gold, representing trust, purity, and honesty.

Recognizing the value of time in the contemporary era, where time is often deemed the most precious commodity, Cherry Gold is poised to set a new benchmark. We are proud to announce the establishment of the first showroom featuring modern artistic gold designs in Kushalgarh city, embodying the ethos of time-saving and reliability.

Carrying forth the family legacy in the realm of jewelry, we, at Chopra Brothers, led by Rahul Kumar Chopra, are committed to fulfilling the needs of our customers promptly, with complete purity and reliability. Our journey is a testament to the realization of our dreams and the continuous pursuit of excellence.

Mission and Vision

Chopra Jewelers, founded by Rajendra Kumar Ganesh Lalji Chopra and now under the stewardship of Rahul Kumar Chopra, is driven by a mission to provide the purest and most honest jewelry at the most competitive prices. The guiding principles that shaped our legacy continue to inspire us.

Through Cherry Gold, we constantly push the boundaries of design, offering a versatile and vibrant range of jewelry that caters to every taste and style. Our ambition is to establish a brand synonymous with quality and transparency, positioning us as the go-to destination for all jewelry needs—ranging from traditional to contemporary, and from heavy to lightweight.

Our goal is to be a market leader in high-value, low-loss jewelry that serves as a valuable asset for our customers. Adhering to a "customer-first" approach, we are dedicated to providing an unparalleled customer experience, with an unwavering focus on quality, transparency, and trust.

Join us on this journey, where every piece of jewelry tells a story of integrity, craftsmanship, and timeless elegance. At Chopra Brothers and Cherry Gold, we don't just create jewelry; we craft legacies.